2 edition of Developments in marketing science. found in the catalog.
Developments in marketing science.
Academy of Marketing Science (Annual conference) (May 1998 Norfolk, VA)
|Series||Developments in marketing science -- 21|
|Contributions||Ford, John B., Honeycutt, Earl D., Academy of Marketing Science.|
|The Physical Object|
|Number of Pages||521|
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Theoretical and empirical perspectives on the fragmentation of production processes across borders, shedding light on global sourcing decisions and their economic effects. Recent decades have seen a fragmentation of production processes across borders, as firms find it increasingly profitable to organize production on a global scale. This fragmentation occurs across national . This volume includes the full proceedings from the Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Book Series There are 59 volumes in this series. Published - About this series. Founded inthe Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of.
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The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing Brand: John B Ford; Earl D Honeycutt Jr. Garland Science Website Announcement This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media.
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